Q1 2021 Overview: Top Android Drawing & Coloring Apps in the US

In the first quarter of 2021, the Drawing & Coloring category on Android saw significant user engagement in the United States. Sensor Tower's data provides a glimpse into the performance of the top applications in this creative niche.

Phone Case DIY by CrazyLabs LTD started the quarter with an impressive spike in downloads, reaching nearly 465K in the second week of January, before gradually declining to 97K by the end of March. Weekly active users peaked at over 550K in mid-January and saw a downward trend, ending the quarter with approximately 289K active users.

X-FLOW's Happy Color®: Coloring Book consistently generated revenue throughout the quarter, with a peak of around $18K in mid-January. The app's downloads began at roughly 85K in the first week of January and dipped to 47K by the end of March. Active users remained robust, with a peak of over 1.2M in late February, maintaining over 1.1M in the last week of the quarter.

Lion Studios' Silhouette Art showed a decline in both downloads and active users. Starting at 125K downloads in the first week of January, it ended with about 25K in the last week of March. Active users saw a decrease from 194K to 47K over the same period. Revenue figures were modest, peaking at $289 in mid-February.

The Paint by Number: Coloring Game by Oakever Games experienced a revenue high of approximately $28K in late March, with a consistent revenue stream throughout the quarter. Downloads hit a high of 67K in the first week of January, with a slight increase to 47K by quarter's end. Active users showed an upward trend, starting at 505K and growing to 587K by late March.

Lastly, Easybrain's Pixel Art - Color by Number saw a steady revenue, with a slight peak at $3.8K in early March. Downloads started at about 49K in January and experienced a surge to 54K in the last week of March. Weekly active users showed an increase towards the end of the quarter, from 497K in the first week of January to over 605K in the last week of March.

For more insights into the performance of apps within the Drawing & Coloring category, Sensor Tower offers in-depth data and analytics to understand market trends and user behavior.